A Magazine is the Beirut luxury department store's primary communication tool with its clients. Delivered to all Aishti store customers bi-monthly and on sale in stores, the magazine was underperforming. It needed a radical overall in terms of design, content and message. Conceived after a six month planning process, the new magazine we created was cutting edge, high end and on the pulse of the local and international fashion and accessories scene, adding a layer of art, travel, and cultural knowledge not previously seen. While putting the best of Lebanon into an award-winning magazine.